Trexlytics ("we", "our", "us") operates a web-based software platform that provides AI-powered reputation and competitor analysis services. This Privacy Policy explains how we collect, use, and protect your information.

1. Information We Collect

We may collect the following types of data: account information (name, email address), business information provided by users (company name, location, website), usage data (pages visited, interactions, analytics), and technical data (IP address, browser type).

2. Public Data Processing

Our platform may process publicly available data such as online reviews from third-party platforms. We do not claim ownership of such data and process it solely to provide our analysis services.

3. How We Use Data

We use collected data to: provide and improve our services, generate analysis and reports, communicate with users about their account and service updates, and ensure platform security.

4. Legal Basis (GDPR)

We process personal data based on: your consent (e.g., for marketing communications), the performance of a contract (to provide the services you signed up for), and legitimate interest (service improvement and analytics).

5. Data Storage

Data is securely stored using trusted cloud providers including Supabase and Vercel. All data is stored in compliance with applicable data protection laws.

6. Data Sharing

We do not sell personal data. We may share data with: payment providers (Lemon Squeezy) to process subscriptions, hosting providers (Vercel) to operate the platform, and analytics tools to improve our service. All third parties are contractually bound to protect your data.

7. Your Rights

Under GDPR and applicable laws, you have the right to: access your personal data, request deletion of your data, request correction of inaccurate data, withdraw consent at any time, and lodge a complaint with a supervisory authority. To exercise these rights, contact us at hello@trexlytics.com.

8. Data Retention

We retain personal data only as long as necessary to provide our services or as required by law. Account data is deleted within 30 days of account closure upon request.

9. Security

We implement industry-standard security measures including encryption in transit (HTTPS/TLS), encrypted storage, access controls, and regular security reviews.

10. Cookies

We use essential cookies for session management and optional analytics cookies to understand how our service is used. You can manage cookie preferences in your browser settings.

11. Changes to This Policy

We may update this policy from time to time. We will notify you of significant changes by email or through the platform. Continued use of the service after changes constitutes acceptance.

Contact: hello@trexlytics.com